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Deepika Padukone’s 82°E Announces Offline Retail Debut And Multi-Channel Partnership With Reliance Retail’s TIRA.

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Mumbai, 15th of April 2024 : Global Indian Icon Deepika Padukone’s self-care brand 82°E,  today announced a strategic partnership with Reliance Retail’s cutting-edge beauty platform,  TIRA. This collaboration marks a significant expansion from 82°E’s successful D2C model to  first-time retail experience in the country through an online and offline presence. Through this  partnership, 82°E will continue its mission to make the practice of self-care a simple, joyful  and effective part of everyday life for the TIRA community.

After a year of promoting Simplified Skincare (Cleanse – Hydrate – Protect), establishing  product efficacy and building a strong loyal community in India and across the globe, 82°E is  now poised for accelerated growth with this transformative partnership with TIRA. 82°E is  expanding its reach by making its popular Skincare, Body Care, and Men’s range, featuring  best-selling products like Ashwagandha Bounce, Lotus Splash, and Turmeric Shield available  on TIRA. 82°E products, previously accessible through the D2C platform, will now extend  their reach to the Tira platform, marking their offline debut at handpicked Tira stores in select  markets across North, West, and South India.

This partnership aims to democratize access to premium skincare products to a more diverse  audience by harnessing Co-founder Deepika Padukone’s holistic wellness vision and  leveraging Reliance Retail’s extensive offline and online network and technological  capabilities.

Commenting on the collaboration, Isha M Ambani, Executive Director, Reliance Retail  Ventures Limited, stated, “We are excited to partner with 82°E, a brand renowned for its  commitment to self-care and holistic wellness. This collaboration takes forward TIRA’s vision  to bring accessible yet aspirational beauty to every Indian and allows us to provide our  customers with access to a range of premium skincare products. Together, we aim to elevate  the self-care experience for consumers everywhere, introducing 82°E products to offline retail  for the very first time.”

Speaking about the partnership, Deepika Padukone, Co-Founder, 82°E, said, “We’re  thrilled to announce that 82°E is now on TIRA, Online and In-Stores. This collaboration is an  outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and  enjoyable part of our everyday lives. Through TIRA’s Online and Offline platforms, we are  excited to bring 82°E’s Bestsellers, Award-Winning Formulations, along with the best of 82°E  Skincare, 82°E Body Care, and 82°E Man to our consumers across the country.”

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