Game Streaming Platforms: A Unique Influence On The Indian Gamer.

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Game Streaming Platforms: A Unique Influence On The Indian Gamer.

Indian live streaming platform Loco recently sold its majority stake to UAE-based investment firm Redwood in a $65 million deal. An Indian adaptation of global streaming giants like Twitch, Loco is one example of the several popular Indian games live streaming platforms. While millions of Indian gamers go for fantasy sports and rummy game download, playing these games in isolation is no longer in vogue. At least not if you are an expert gamer.
Be it rummy online or an action and adventure game, if you are a pro gamer with smart content skills, streaming your gameplay is lucrative and exciting. Thanks to popular international platforms like YouTube and Twitch, as well as dozens of regional ones, game streaming has become an attractive proposition for Indian gamers.
The World of Streaming Platforms
YouTube continues to be the most popular livestream platform in India. Apart from gaming, the platform has a large traditional viewership and has easy integration with other Google services. It is easy to use and delivers quality in both video and audio experience.
With over 378 million users, Facebook offers a ready audience for interested game live streamers. The same goes for Instagram, which has nearly 363 million active monthly users. Streamers can save their live videos to their Instagram profile and invite guests to the live broadcasts.
Instagram is limited when it comes to video length and monetisation options. Even Facebook has room for improvement in privacy settings and video quality. However, the Indian gaming community and livestream viewers have traditionally kept their social media consumption and game consumption close to each other. This is why Facebook Live and Instagram Live are popular platforms for game streaming.
With more than 17.1 billion monthly visits in 2024, Twitch has more than 2.5 million viewers active at any time. It has a wide range of monetisation options and is tailor-made for audience interaction with a variety of tools and features. Unlike social media platforms, Twitch is mainly composed of the gaming community, which could be responsible for limited Twitch participation among Indian gamers.
Interaction of Indian Gamers with Streaming Platforms
With a wide range of streaming options, it is no surprise that India has around 3,00,000 gaming content creators. It is estimated that around 600 million users participate in live streaming. This participation has had an immense influence on the consumer behaviour of Indian gamers. It is estimated that 57% of Indian gamers discover new games through live streams.
With live streaming of video games, the distinction between content viewing and interaction barely exists. Interactive chat features allow real-time engagement between streamers and viewers. There are widely participated leaderboards and contests, fan reward programmes and many exciting features that keep the participants hooked to the platform.
Popular online rummy platforms like RummyCulture provide an interactive playing experience. However, live streaming engagement is different from the engagement you get after a rummy game download. Most popular content creators stream action and combat games and enhance the experience through interactions. This real-time engagement has removed all geographical barriers and made gameplay and its viewing a communal experience.
Streaming into the Heartlands
Like all things related to gaming, live streaming and its viewership started as an urban phenomenon. However, live streaming today is a pan-India phenomenon, with content creators and viewers joining in from the rest of India.
Siliguri-based Amit Sharma has amassed a YouTube subscriber base of 16.3 million. His Desi Gamers channel is popular for Sharma’s Garena Free Fire live streams. He also streams other popular titles like GTA Vice City, Prince of Persia and Minecraft. Streaming from the misty heights of Solan, Himachal Pradesh, Sahil Rana has more than 20 million subscribers. Rana streams Garena Free Fire through his channel AS Gaming.
The popularity and participation of gamers like Amit Sharma and Sahil Rana are a testament to the non-metro penetration of game live streaming. The 442 million internet users in rural India have a dominant presence in India, considering urban India has fallen behind with 378 million. The audience preferences and consumption patterns have influenced the world of gaming, including live streaming.
Overarching Presence
With live streaming becoming a constant presence in the gaming world, its influence on the Indian gamer continues to rise. For more than 50% of Generation Z and millennials, the decision to play a certain game is based on the recommendation of YouTube and Twitch live streamers and content creators. 56% of Gen Z and 48% of millennials have admitted that they trust a game more if their favourite live streamer has recommended the game.
With most of the popular gaming titles developed overseas, there is a strong English influence in the world of gaming. As more and more Indians gain access to smartphones, fast internet and gaming, the demand for vernacular content has been on the ascendancy. Popular live streamers and content creators are addressing this demand through their content, thereby amassing a massive fan following in the process.
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