Mumbai, Maharashtra, 25th of September, 2026 : Anandana – The Coca-Cola India Foundation and Hindustan Coca-Cola Beverages (HCCB), in collaboration with Sangam Pratishthan, are undertaking a used PET bottle collection and recycling initiative during Ganesh Chaturthi in Mumbai and Thane. Running from September 16 to 25, the 10-day initiative is promoting responsible PET waste collection at four Ganpati locations: Ganesh Gully, Thane Cha Raja, Nare Park / Parel Cha Raja and Rangari.
The four locations have been selected for their significant footfall during Ganesh Chaturthi, providing an opportunity to reach a large number of devotees, visitors and local communities. The initiative aims to facilitate collection of used PET bottles at these locations, with Safai Saathis supporting on-ground collection and the collected PET subsequently handed over to recycling partners. This is helping keep PET in the recycling stream and support a cleaner festival spaces.
Devyani R L Rana, Vice President- Public Affairs, Communications & Sustainability, Coca-Cola India and Southwest Asia, said, “Mumbai’s Ganeshotsav is a powerful expression of community, bringing millions of people together in celebration. At this scale, waste management is not just about keeping public spaces clean; it is about building systems that enable people, communities and partners to participate in a more responsible way. Through Maidaan Saaf, we are working with our partners to strengthen collection, segregation and recycling across these high-footfall celebrations, while making responsible waste practices more visible and accessible to communities. It is through such collective action that we can make waste management a more meaningful part of India’s largest cultural moments.”
Adding a creative and human dimension to the initiative, waste bottle caps and labels have been transformed into a ‘Waste to Wonder’ mural in collaboration with street artists Doodle Mapuls, giving discarded materials a new expression while encouraging greater collective responsibility towards waste recovery and recycling. Street plays ae also being organised to encourage visitors to adopt responsible disposal practices.
The initiative reflects a shared effort by Anandana- The Coca- Cola India Foundation, HCCB, and Sangam Pratishthan to make cleanliness integrated in the Ganesh Chaturthi celebrations, while recognising the people who make it possible.
About Anandana, The Coca-Cola India Foundation
The Coca-Cola India Foundation, a Company registered under Section 25 of the Companies’ Act is committed to sustainable development and inclusive growth by focusing on areas that aim to create a better and healthy society, and a strong and resolute India by enabling the common man to better his or her life. In order to promote the Foundation’s objectives, monetary grants and other assistance is provided to NGOs, beneficiary organizations, cooperatives, philanthropies, and such others who can be suitable partners in implementing projects for social welfare across the country.
About Maidaan Saaf
Maidaan Saaf is a campaign by Coca-Cola India and Anandana, the Coca-Cola India Foundation, that focuses on promoting responsible plastic waste collection, segregation, and recycling at high-footfall cultural or sporting events. It reinforces our broader environmental goals by helping to build stronger waste collection systems, encouraging the reuse of materials like post-consumer PET, and raising awareness about the value of recycling. Launched in 2023 during the ICC Men’s Cricket World Cup, the campaign has since been activated at the ICC Men’s T20 World Cup 2024, as well as India’s iconic festivals like Ganesh Chaturthi in Mumbai, Maharashtra; Rath Yatra in Puri, Odisha; and most recently, Maha Kumbh 2025 in Prayagraj, Uttar Pradesh. Driven by innovation, collaboration, and community action, Maidaan Saaf continues to evolve as a multi-dimensional campaign grounded in a commitment to making a meaningful difference.
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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